About Us

WILDHOOD opened on Valentine's Day 2017 as a store within a store and blossomed in the retail world as it grew into its own space on the Dundas West Junction strip. In 2023, we made the bold move to online and, subsequently, back to our roots in a studio within Coal Miner's Daughter, where we now focus on daily deliveries, studio pick-ups, subscriptions and events. 🪐

We love to design bouquets that look as if they were plucked from a garden and we love, love, love pastels and colours that tell a story in your arrangement. Flowers make you happy and we love to deliver on that. Whether you're ordering for a happy occasion or a sad one, we are honoured to be a part of your day and hope that our arrangements and bouquets can bring you a bit of joy, whatever the circumstances. 🌸 

WILDHOOD was founded by Lauren Pincente, who has 7 years experience in the floral industry but comes from a film marketing background after working in organizations such as TIFF and the Canadian Film Centre. Lauren is happy working with flowers all day but constantly needs to be reassured that she still has a foot in the arts & culture world, so please discuss your favourite A24 film or current read with her. She is a Toronto native so she knows all the best restaurants and her personality is a tornado combination of her parents and grandparents. She lives with her boyfriend Rob and cat, Rocco Ravioli, in the High Park/Roncesvalles neighbourhood and is the favourite aunt to 4 gorgeous, perfect, adorable sweetheart angel nieces. 🧚

If you have any questions, please don't hesitate to email us at hello@wildhoodto.com. 👋

WILDHOOD acknowledges that we are on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. To those that allow us to live, farm and operate on this land, Chi Miigwech.